With two decades + years shaping some of India’s most loved consumer brands, Prashantt fuses creativity, strategy, and commercial sense to turn marketing into a true growth engine.  From mattresses to makeovers, fashion to FMCG, and coffee to customer connect — he’s led transformation journeys that built stories consumers love and strategies businesses scale. He’s driven brand growth for icons like Kurlon, Zivame, Hanes, Café Coffee Day, Spencer’s Retail, and Future Group, sharpening positioning, accelerating growth, and deepening consumer connection.

As a Fractional CMO & Brand Growth Partner, he doesn’t just do marketing — he engineers market momentum through consumer insight, storytelling, and data-driven action. From celebrity collaborations to 10,000+ retail rebrands, his work lives at the crossroads of strategy and imagination — where brand love meets business performance. An alumnus of IIM Kozhikode (Strategic Management) and Symbiosis (Consumer Studies) with an MBA from VTU, Prashantt is driven by one belief:

Return on Marketing isn’t a metric  it’s a movement.

In short: He helps brands move from Story Telling → to Story Selling → to Story Living.